Approximately 76 million baby boomers (age 42-62) are compelled by the idea that "for the cost of a modest automobile, they can own a flexible vacation product that allows them to explore their wanderlust for a lifetime." Now more than ever, the American Resort Development Association (ARDA) is committed to telling the vacation ownership success story and explaining the benefits of owning your own vacation - from health and wellness to better family vacations through the rejuvenation better vacationing offers. ARDA is currently communicating with elected leaders, the financial press, and ultimately to consumers through a new consumer website, www.VacationBetter.org. This site does an excellent job of explaining the value proposition and rewards of owning your vacation.

Vacation ownership is not a "one size fits all" product. Timeshares offer convenience for all types of vacations. Vacation ownership comes in a multitude of sizes, shapes and varieties - to fit a myriad of lifestyles, special interests and family needs. In today's fast-paced society, it is one of the more flexible ways to vacation, providing the discipline and value of the great family vacations. And, the process is simple. With a one-time purchase of a specific share of a furnished condominium unit with resort accommodations, the benefits of timesharing give travelers the comforts of home with luxurious amenities and services at destinations across the globe.
   
Once you own a timeshare, the vacation choices are almost limitless. Vacation ownership, in most cases, allows you the flexibility to choose different locations or destinations, unit sizes, and even different times of the year in which to spend your vacation. The longer you own a timeshare, the more affordable vacationing becomes, especially when you compare it to the annual, ever- increasing expense of renting multiple hotel rooms for family members, and paying for pricey meals outside your room.  More important than the dollars saved - is that this product offers better vacationing.  No more do vacationers have to eat 21 meals out in a week which in itself can be a drain on the timing and enjoyment of a family vacation.  Those with small children know the perils of keeping a family on schedule while taking in all that a vacation has to offer.  With a timeshare, which contains a kitchen or kitchenette, families and groups can enjoy affordable meals in the comfort of their own unit, allowing for more family time and less hassle, which means more time for making lasting memories.